The difference between liquid and powdered zeolite in 2011

“LIQUID” ZEOLITE vs. POWDERED ZEOLITE (2011)

Written by:

Micah Portney, M.A.

President of ZEO Health Ltd.

Dear Friends,
I am writing an update to my initial Liquid Zeolite versus Powdered Zeolite letter which I originally wrote in 2007. The reason for this update is due to the interesting change of position of a MLM “liquid” Zeolite Company, as well as some additional information that will allow you to see the truth behind the immense amount of manipulation of information used for marketing purposes for these companies to sell product and make money. Its purpose is to provide you with accurate information without any underlying motive. It is true that I Micah Portney started and commercialized the Zeolite supplementation industry over 15 years ago. It is also true that I own ZEO Health Ltd who manufactures the original Zeolite supplements with one of the only Zeolite mines in the world which mines its Zeolite specifically for human consumption. Please know that this letter is written to expose the real and honest truth about Multi Level Marketing (MLM) liquid zeolite and to show you the tremendous advantages of clean powdered ingestible micronized zeolite! This letter is not about getting you to purchase our products and if the information disclosed in this letter does not make complete common sense to you go ahead and buy the MLM liquid Zeolite! When you see the lack of results, THEN come and try our pure quality Zeolite products that continue to come from the original and still leading company in the ingestible zeolite supplement industry! Its is our company ZEO Health, and our company alone, that pioneered the highest quality Zeolite supplementation products and came up with the original and still implemented cleaning process and did all of the original testing to make sure that our Zeolite is always effective and safe for human consumption while always being able to respond to any concerns by the FDA about the growing zeolite supplementation market we created. I know that it can be very frustrating for people who are exposed to a great volume of information to decipher the huge amount of misinformation about Zeolite on the internet. It frustrates me to no end that people have taken a very beneficial mineral and products that I have created for the well being of people and prostituted them for their own gain with lies and manipulation. When you see an “ebook” out on the internet from a former nurse (why former? MLM money is GOOD!) and at the end of the book, she is pushing you to BUY PRODUCT, JOIN MY NETWORK, LET ME HARRASS YOU WITH MY NEWSLETTER SO YOU FINALLY BUY!, you have to be blind to not see that it is all about marketing and selling product.
Let me start with the change of position with the liquid MLM company:

Initial company position during launch (approx 2003):

There is some magic or proprietary patented process which can turn the mineral Zeolite into a liquid, while maintaining its benefits, increasing its absorption into the body.

MLM Company Position 2010:

The liquid Zeolite is actually very finely micronized powder suspended in purified water.

Why the change?

Start with the fact that Zeolite is a compound made up of many different elements that make up the cage-like structure.

Now look at this simple scenario to better understand:

We use bridges every day to cross rivers and drive over obstacles. Bridges are made up of, among other things, steel, rivets, bolts and cables. It takes all of these parts, used together, to make up this beneficial structure which allows us to overcome these obstacles. What would happen if you broke the bridge down to its pieces and parts, threw them all in the river and tried to drive over it? You would end up driving over a cliff! Not very beneficial as pieces and parts, is it?

The same is true with any “liquid” Zeolite product. They expose the beneficial Zeolite structure to Hydrochloric acid (much stronger than stomach acid) and extreme heat in order to liquefy it (the only 2 known ways to destroy a Zeolite structure). The result is a pool of elements (remember the pieces and parts?) that originally made up the Zeolite structure. Just like the bridge scenario, it is no longer beneficial as parts.

I have personally spoken with the inventor of the process used to create the MLM liquid, who admits that he never claimed that the liquid was a Zeolite after his process. His purpose was to invent something that would be beneficial when injected directly into a tumor. There were no claims made about benefits of the liquid when ingested.

The MLM company decided that they needed to call the liquid a Zeolite to be able to utilize the scientific studies on Zeolite powder as proof in order to market it. They also took the liberty of marketing it as an ingestible liquid. All very clever manipulation of facts in order to make money.

Let’s take a closer look at the multi-level marketed (“MLM”) “liquid” Zeolite Company’s new claim for a moment:

Let’s say that the product is actually very finely micronized Zeolite powder. They claim that all of the particle sizes are all below 5 microns, which means that they are absorbable into the bloodstream. They make a huge claim about its absorbability and that the Zeolite powder company (they are probably talking about ZEO Health Ltd) asks you to take more of their product than what is in the liquid.

IT’S TRUE! I ADMIT IT! WE DO ASK PEOPLE TO TAKE THE AMOUNTS THAT WERE PROVEN TO BE EFFECTIVE IN THE INDEPENDENT PUBLISHED SCIENTIFIC STUDIES! WHY AREN’T THEY?

Why? We base all of our information on facts. How can the MLM distributors make claims that you need less without any scientific evidence? Just because they say so? No. It is because they need to have some excuse of why people should be paying large amounts of money for very small (trace) amounts of zeolite put into water.

If 100 people come out of a movie theatre and 1 cab comes to pick them up to take them to their destination, it will take that one cab a long time back and forth to accomplish its task. However, if you have 100 cabs come to pick up 100 people, it will be much quicker and more efficient to take the all of the people to their destination. This is common sense. Thinking about it in these terms will let you see that what they are saying does not make any sense. The cage of a zeolite is only so big and will only take so much to fill it. Somehow they want you to believe that their zeolite is magic and breaks the law of physics.

Answer: MLM companies make a really big mark up on their products in order for everyone involved to take a piece of the profit as commissions (the top distributor makes money on the distributor below him and the next below him, and the next below him, etc.). They state it is because of their complex process for cleaning it. I know for a fact that the MLM company pays approximately $5 per bottle from the manufacturer. That is after the manufacturer adds a mark up. The MLM charges you $58 per tiny 15ml bottle. There is no relationship here between the high price and the quality of MLM products.There is also no relationship between the cost of the product and its effectiveness.

DOSING: How much Zeolite am I getting in the liquid products and what is the
recommended daily amounts that I should be taking?

FACT: The dosage of Zeolite used in the scientific studies showing it beneficial for detox, immune boosting, etc. used a dose of between 4,000 mg to 15,000 mg per day.

Our product Destroxin has 800mg of Zeolite per capsule. Our ZEOLITE PURE product has 5,000 mg of Zeolite per tablespoon!

The liquid MLM company claims that they have 24 mg per dose and 100 doses per bottle. That should be 24 x 100 or 2400 mg of Zeolite per 15ml liquid bottle. We evaporated the liquid MLM bottle and found 160mg per bottle of powder. That means you are only getting 1.6 mg Zeolite per dose, not 24 mg. You would have to drink at least 25 bottles per day of their liquid zeolite suspensions to even get the minimum beneficial dose of Zeolite. With liquid products, you obviously are not getting much actual Zeolite!

We also sent the liquid Zeolite to an independent mineral testing lab that analyzes the purity level of the Zeolite to confirm our findings. The lab tests both purity, as well as the complete breakdown of elements and heavy metals that make up the liquid Zeolite. A copy of an email I wrote explaining the results and the results directly from the lab itself is at the end of this document. The bottles that we sent were with the labels peeled off so we did not have them put the name of the product on the document so the MLM company could not sue us for publishing the results. The bottles themselves still had the seals from
the manufacture on the neckbands and were unopened.

SAFETY: Are liquid Zeolites safe to take?

FACT: Probably, they are only very small (trace) amounts of zeolite suspended in water. As long as no microbial or bacterial growth has grown in the water (which is a risk when you are only using water in the product), then it should be ok. Why you would want to pay a lot of money for very small amount of a 67% pure zeolite dropped into some water is beyond me but every makes their own decisions in life.

Heavy Metals: The liquid companies said that the powder has heavy metals in it and that the liquid is clean.

FACT: This is one of my favorite twists that the Multilevel marketing (MLM) teams
came up with. I have to appreciate the creativity.

When you review the independent test lab reports, you will see conclusive proof that their Zeolite contains heavy metals.

Don’t let these manipulative MLM’s fool you with scare tactics and the warping of facts so they can make millions of dollars selling products with limited efficacy using the name of a very beneficial mineral. Don’t fall for buzz words like bio-available or cellular. Micronized Zeolite is bio-available and reaches the cells by nature’s design as long as the
zeolite has been micronized. Trust a Zeolite company who uses the actual form of Zeolite used in the scientific studies and the published protocols and doses for using it. We are the ORIGINAL zeolite supplement company who has been manufacturing real beneficial and safe Zeolite supplements since the 1990’s.

I am sure that all of these “liquid” companies will be angry that I wrote this letter blowing up their marking hype and lies. However, I knew that it was time that I took a stand and cleared away the smoke and mirrors and marketing manipulation of facts surrounding these so called “liquid” Zeolites.

May this letter find you in the best of health.

Best Regards,

Micah Portney, M.A.
President
ZEO Health Ltd.

EMAIL:

Dear Friends of Zeolite,

Everyone in the marketplace has been dealing with the misinformation of facts about Zeolite from the liquid Zeolite MLM company. I don't know why I had not thought of this years before, but I decided to get my hands on 10 bottles of the MLM liquid Zeolite product in order to have it tested by an independent lab. The sample is called NCD2010. The lab took ten 15ml bottles of the liquid Zeolite product and evaporated the liquid out of it in order to get down to the powder and test it. They air dried it to make sure that only water evaporated from the sample, leaving all other ingredients intact.

The bottle claim is 24mg of Zeolite per serving and 100 servings per bottle. Therefore, there should be 2400mg per 15ml bottle. At ten bottles, this should = 24000mg. As you can see by the lab report, after the liquid from 10 bottles were evaporated, they ended up with 2.3 grams (2300mg) of powder remnants (we haven't said that this was Zeolite yet). This is less than what is claimed in a single bottle. If you divide the 2300mg by 10 bottles, you get 230mg per bottle. When you divide that by the 100 doses that they claim, you are getting only 2.3mg per serving instead of the 24mg that they claim.

Are you still with me? I know, math is hard. So the lab then took the powder and analyzed it to see what the purity of Zeolite is. As you can see, they came up with 67% pure. So this means that if there are 230mg of powder per bottle and it is only 67% Zeolite, you end up with 154.1mg of Zeolite per bottle or a total of 1.5mg of Zeolite per dose compared to the 24mg per dose that they claim.

By the way, for your viewing pleasure, the lab also gave you the elemental breakdown of the liquid Zeolite, including the heavy metal levels. I remind you that making false label claims is against FDA
regulations and against the law and puts all natural supplements under attack and scrutiny due to the bad example that these companies set for the supplement industry as a whole.

Regards,
Micah Portney
ZEO Health Ltd.