The
Secrets
of the Zeolite Industry Revealed
Written
By:
Micah Portney, MA - President of ZEO Health Ltd.
By
now, most
of you know about the powerful health benefits of Zeolite
supplementation
– Heavy
metal and toxin detoxification with little or no side effects,
balancing of the
body’s pH,
and boosting the immune system. But what is going on with all of the
misinformation
and controversy? Why does every company say they have the best and
how do I
know who is telling the truth? What is going on with this liquid versus
powder
argument?
I am writing
you this letter to bring it all out in the open and give you all of the
information
about why the Zeolite industry is currently like this and how it
happened, and
what I am
going to do about it.
Who
am I and
why should you believe me? Great question… |
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Who am I?
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| My
name is
Micah Portney and I am the person who pioneered Zeolite supplementation
over 15
years ago. Zeolite itself has been around for a very long time and was
used by
the
Russians
during the Chernobyl nuclear accident to remove the radiation and heavy
metal
poisoning
from the townspeople of Chernobyl. However, there was no Zeolite
supplement
industry before me or any zeolite supplement manufacturing company. I
commercialized
the formal bottling, encapsulation and formulations and started the
first
zeolite
supplement manufacturing company called ZEO Health Ltd. I made Zeolite
commercially
available for the general public to be able to get and use it for its
powerful
health
benefits. I am one of the most knowledgeable people on the planet about
Zeolite
supplementation.
Almost every doctor who has been writing articles and papers on the
internet
calling themselves Zeolite experts, have at one time or another
contacted me
before
calling themselves an expert. All of these people know exactly who I
am, and
whether or
not that they like me personally, they all respect what I have done to
create
this
industry. |
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You
should
know that I blame myself for the current craziness that has ensued in
the
zeolite
marketplace. While I started the industry, I did not step up to police
it and
unfortunately,
I did not initially react when unethical businessmen, who only cared
about making
money, came into the industry to exploit it. I am hoping the
information in
this
paper will
set things straight. My goal is to have people understand why there is
misinformation
in the zeolite marketplace, to understand the true facts about the
benefits
of zeolite,
and to bring the industry together while at the same time exposing the
frauds
for what
they are. |
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Zeolite’s
natural
form and the
history of the liquid
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Zeolite
is a
silicate based mineral and has the consistency of sand. When
micronized, it
can get down
to a very fine powder. There have been many independent studies about
its
usefulness
in health. I will get to the different types later but for now you
should understand
that it is naturally a solid when found in nature. Zeolite has a
negative
charge which acts
like a magnet to pull toxins and heavy metals out of the cells of the
body. It
works because of a cage structure
which is
very beneficial for trapping the heavy metals and toxins
so your body is never re-exposed to them when they are pulled out of
the cells.
This is why
there are very little side effects compared to other detox products
which flood your
body with all of these toxins at once and cause what is called a
healing crisis (diarrhea,
nausea, etc).
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This
cage
structure is important for the history of what developed. A
man (who I later
became very
friendly with) understood the beneficial results that Zeolite was
getting in
independent
studies with cancer. He hypothesized that if he could liquefy it, he
would be
able to
inject the Zeolite directly into tumors to get these health benefits.
He
patented the
process he
used to liquefy the zeolite just in case it worked. The bottom line is
that it
did
not work
because the end result of the process was that it destroyed the
beneficial cage
structure of
the Zeolite. He never claimed that what he created was a Zeolite any
longer
after this
process.
Having
something be effective, and whether it will sell, are completely two
different
things.
Efficacy was of no concern when these unethical businessmen stepped in.
They
licensed the
rights to sell this liquid from this man who had the best intentions
from his
process.
They marketed this liquid as ingestible and paid this man a licensing
fee. They
started
selling this liquid through Multi Level Marketing and called it liquid
‘Zeolite’ so
they could
use all of the scientific data on the real Zeolite mineral to sell this
liquid
so
they never had
to prove that that the liquid was effective.
To
make a
long story short, as all unethical business people do, they became
greedy when
the millions
of dollars started pouring in and wanted to keep the money all for
themselves.
They stopped paying the licensing fee to the creator and a lawsuit
ensued. The
short
version of the story is that the Multilevel Marketing Company marketing
this
liquid could
no longer use the creator’s process and changed the way they
manufactured
the product.
The product is now simply very small amounts of micronized Zeolite mixed
in water.
During the time of their revenue growth, other companies saw the money
that
could be
made so without any care about the effectiveness of the products that
they were
creating,
other companies jumped on the “liquid” zeolite
bandwagon.
In fact, you now
have a whole
marketplace of liquid zeolite products because of a few greedy people
marketing an
unproven product. In fact, all of these liquid zeolite products use
very tiny
amounts of
zeolite in their products and charge huge mark ups. Let me repeat that
– |
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ALL
LIQUID ZEOLITE
PRODUCTS IN THE
MARKETPLACE ALL USE
TRACE AMOUNTS OF POWDERED ZEOLITE
SUSPENDED IN THEIR
PRODUCTS!
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What
does
this mean? There is no such thing as a “liquid”
zeolite.
They are all
powdered
zeolite suspended in a liquid such as water, Humic Acid,
etc… In
other
words, there
is really no liquid versus powdered controversy because all zeolite
products
use powdered
zeolite. |
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So how
did this Liquid
versus Powder
thing start then? |
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Remember
those
unethical businessmen who started this MLM liquid zeolite company?
Well
they
approached me when they first started the MLM company and were
interested
in buying my
powdered zeolite company in 2003. Their exact quote was that they wanted
to corner
the zeolite market by owning the best zeolite powder company as well as
the
liquid MLM.
After detailed research and finding some information about their past
business
deals with other companies, my gut instinct told me to stay away from
them.
When I
wouldn’t sell to them, they asked about a partnership. I also
declined.
When they
realized that they could not own my company, they started writing
marketing
papers
(which they called scientific papers) telling their distributors that
the
powder was
not
effective (even though they used the powder studies as their scientific
evidence that
Zeolite was
effective) and further created plausible facts like liquid could get to
the
cells
in the body
quicker. The thing to remember here is that these are marketing people.
Not
real
scientists. They are very good at marketing. The misrepresented facts
sounded
like
they could
make sense, which is what good marketers do. All of this information
conflicts
with the
true facts that have published and continue to confuse people who read
conflicting
information. In addition, the Zeolite is the wild west, where anyone
can claim
to be a
zeolite expert and who may have a vested interest in modifying
information to
sell ineffective
products (or who may have learned the wrong information and
don’t
even
realize that
they are perpetuating misinformation).
The
bottom
line is that I probably will never get rich doing the proper thing and
not
getting
involved with these type of businessmen. I am ok with the reality that
I just
make
a normal
living, drive an everyday car, own a small home, and get to sleep at
night
knowing that
I am helping people change their lives for the better with effective and
beneficial
zeolite products. |
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Who is
this NURSE that
sells
“liquid”Zeolite all over the internet?
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Shelley Penney was part of the MLM Company that the unethical businessmen created and was one of their biggest distributors.
Unfortunately, with her trusting nature, she was tricked by the information given to her by the unethical MLM businessmen. Many of these distributors never question the MLM and blindly believe all of the information fed to them. Eventually, we showed her proof of testing the liquid zeolite with an independent lab which showed the liquid zeolite having about 20 times less Zeolite than they claimed on the label (which is against FDA and GMP manufacturing regulations) as well as the purity of that zeolite only being 67%.
We also explained that any product suspended in water has the possibility of growing microbial bacteria without some sort of preservative (there are natural preservatives). At first she could not believe it, until she had the product tested by her own independent lab. Shelley questioned the MLM company management asking for real answers from the owners and Chief Scientific Officer (a partner in the manufacturing company and consultant who sells the liquid zeolite product to the MLM company). They provided her with more lies without any evidence to back their claims. This time however, she was not to be fooled and asked for proof of their explanations (which of course they could not provide).
She was embarrassed by being involved with this company and selling such an inferior product to her customers with her name behind it. She was determined to make things right and bravely retracted her old misinformation and was even more focused to get the truth out to people to let them know what she discovered. It takes a real quality person to admit that they had the wrong information and do everything to make sure people know the truth about the lies and misinformation that is disseminated by the MLM company to confuse people so they can sell more product.
I have learned a lot about Shelley Penney and I respect how she has handled the bad situation that this MLM put her in. I am now glad to call her a friend. Make sure that you take the time to read her liquid zeolite book and blogs to get the most up to date information on the secrets of the Zeolite industry. She is always up to date on her sites. You can visit it at www.theliquidzeolitebook.com.
For
those of
you who are interested in seeing the actual results of the analysis of
the
MLM liquid
Zeolite, I have provided you with a copy of the independent test lab
results
for the original
MLM liquid Zeolite and my email summarizing the results to my
associates
at the end of this whitepaper.
While
consuming the liquid Zeolite probably won’t hurt you (except
for
your wallet)
and
you may even
see some very slight health benefits from the very small amounts of
Zeolite in
them, imagine the benefits you would get if you were to take the doses
that
were shown
effective in the scientific studies?
So
what have
I learned since creating the Zeolite supplement industry?
I have learned that some people are really interested in a Zeolite product
that is
delivered in
a suspension form which is convenient for them to take. Being on the
cutting
edge of
Zeolite technology and formulation, I formulated a product which has
100 times
more
micronized zeolite in it than the original MLM liquid zeolite product
that is
proven
to be
inadequate. I am doing it right and making a product which will be
extremely
effective
and help people as advertised. We are using the latest development in
micronization
technology from ZEO Health Ltd. using our micronized zeolite which is
mined
specifically for human consumption. It is processed by first
pasteurizing and
suspending
the zeolite using a natural preservative which will ensure safety and
never
allow
microbial or bacterial growth. I also added vitamin D3, which if you
pay
attention
to the news
recently, has published studies all over the place with the health
benefits it
provides. I
also formulated it with a vitamin which will increase energy and oxygen
in the
blood flow
which will help the zeolite to be carried more efficiently throughout
the body. The
best
news is that it also tastes really good which helps with getting people
to want
to
take it on a
daily basis. The product is called Zetox® and you can expect to
see
it in the
near future.
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What
solutions are you
putting in place to ensure that the zeolite industry can come
together with true
facts and ethical and effective products?
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I have
trademarked our ZEO Health logo as a service logo and propose an
oversight
solution to
the industry. Any zeolite manufacturer who believes that they have a
quality
product, can
present their product and data (which we will have our independent labs
certify with
their own studies and research) and be certified to use our logo on
their
products.
Seeing this logo will ensure to the public that a true company with
expert
knowledge on
zeolite supplementation has reviewed the product and confirmed that it
has
the
following:
Enough
zeolite in the dosage to be beneficial for their health claims.
Manufactured
under GMP certification and has the amount of effective ingredients
claimed on
the label.
The zeolite
used in the product is fit for human consumption and not commercial
grade
zeolite,
which is used for cat litter, cement filler, toxic cleanups, etc..
(This is a
very
important
feature since most companies don’t know how to source zeolite
properly for
human
consumption).
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The
logo to
look for is this:

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So
while it
has been a rollercoaster of a ride with the manipulation of facts which
has
confused
a
lot of people, there has been some good to come of it. More people are
aware
of Zeolite
and its health benefits. Further development of technology and new
products
for the
future of Zeolite supplementation and a certification process for
ensuring
which
zeolite
products have true science behind them.
I
appreciate
you taking the time to read this information and may it find you in good
health.
Enjoy the email and lab reports below on the MLM liquid Zeolite company. |
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EMAIL:
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Dear Friends of Zeolite,
Everyone
in the
marketplace has been
dealing with the misinformation of
facts about Zeolite from
the liquid
Zeolite MLM company. I don't know why I had not thought of this years
before, but I decided to get my hands on 10 bottles of the MLM liquid
Zeolite product in order to have it tested by an independent lab. The
sample is called NCD2010. The lab took ten 15ml bottles of the liquid
Zeolite product and evaporated the liquid out of it in order to get
down
to the powder and test it. They
air dried it to make sure that only
water evaporated from the sample, leaving all other ingredients intact.
The
bottle claim is 24mg
of Zeolite
per serving and 100 servings per
bottle.
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Therefore,
there should be
2400mg per
15ml bottle. At ten bottles, this
should
= 24000mg. As
you can see by
the lab report, after the liquid
from 10
bottles were
evaporated, they
ended up with 2.3 grams (2300mg)
of powder
remnants (we
haven't said
that this was Zeolite yet). This is
less than
what is claimed
in a single
bottle. If you divide the 2300mg
by 10
bottles, you get
230mg per
bottle. When you divide that by the
100 doses
that they claim,
you are
getting only 2.3mg per serving
instead
of the 24mg that
they claim.
Are you
still with me? I
know, math
is hard. So the lab then took the
powder
and
analyzed it to
see what
the purity of Zeolite is. As you can
see, they
came up with 67%
pure. So
this means that if there are 230mg
of powder
per bottle and
it is only
67% Zeolite, you end up with
154.1mg
of
Zeolite per
bottle or a
total of 1.5mg of Zeolite per dose
compared
to
the 24mg per
dose that
they claim.
By the
way, for your
viewing
pleasure, the lab also gave you the
elemental
breakdown of the
liquid
Zeolite, including the heavy metal
levels. I
remind you that
making
false label claims is against FDA
regulations
and against
the law and
puts all natural supplements under
attack
and
scrutiny due to
the bad
example that these companies set for
the
supplement industry as
a whole. |
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Regards,
Micah
Portney
ZEO
Health Ltd.
December
15, 2010 |
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DISCLAIMER: Zeolite
HAS
NOT
been approved by the FDA
as a treatment for cancer or any specific disease. In addition, none of
the statements above have been evaluated by the FDA. All content
presented on www.zeolite.com
has been
compiled to provide information about Zeolite. Always consult
a
physician or board certified health practitioner before taking this
product. Use at your own risk.
UPDATE:The
FDA has listed Zeolite on the GRAS
List (Generally
Recognized As Safe.)
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BREAKING
NEWS!
Further evidence of Micronized Zeolite
providing tangible proof of toxic
chemical removal.
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